We sat down with Ryan, the owner of Digital Nectar, to better understand what he does and what makes him unique. Over an afternoon, we delved into the core of the brand to find out what makes it unique.
Based on the insights from the meeting we decided to start by refreshing the logo. The logo needed to be simpler to enable it to work in a broader spectrum of applications.
We kept the core themes—nectar (a sweet substance that attracts interested parties) and the digital aspect—and crafted a unique wordmark that reflects the edge that Ryan brings to his clients.
Once the logo was settled, we began to explore how we could apply it throughout the company with various applications.
— Ryan Kelley, Owner of Digital Nectar