CASE STUDIES

Adelaide

1/1257 North East Rd
Ridgehaven SA 5097

work@flipsidestudios.com.au

(+61) 08.8395.7476

Digital Nectar

CASE STUDY

Cutting Edge Techniques. Firm Handshake. Real Results.

Digital Nectar’s brand is built on one thing—trust. It’s a good thing too, as most business owners have either been burnt by online marketing or are just plain unsure of what it can do. Either way, many simply avoid it.

Ryan approach is to be transparent and down-to-earth. If you’re wasting your money, he’ll tell you. Our mission was to let business owners see the power of digital marketing and communicate the level of trust that Ryan brings to every relationship.

PROJECT SCOPE

Brand Strategy
Identity System Design
Messaging

The Strategy

We sat down with Ryan, the owner of Digital Nectar, to better understand what he does and what makes him unique. Over an afternoon, we delved into the core of the brand to find out what makes it unique.

Logo Refresh

Based on the insights from the meeting we decided to start by refreshing the logo. The logo needed to be simpler to enable it to work in a broader spectrum of applications.

We kept the core themes—nectar (a sweet substance that attracts interested parties) and the digital aspect—and crafted a unique wordmark that reflects the edge that Ryan brings to his clients.

Exploring Further

Once the logo was settled, we began to explore how we could apply it throughout the company with various applications.

“...”
— Ryan Kelley, Owner of Digital Nectar

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